The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words amounts to anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. The number in a model name is the width of the bag, in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The convention runs further than the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Take the number in the name, add the word inches, and you have the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a accident. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. It also explains how the brand can run four sizes of a single silhouette without confusing rowoutlet.com/shoulder-bags anyone.
| Model | The size number, as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | Not published officially |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width from the name; nothing further listed |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number misses
Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. In practice, stepping up a size buys a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to make up the difference. Interior fittings differ between them as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details settle how a bag behaves day to day far more than an inch of width does. The number places the bag on a scale; the specification is what tells you how it behaves.
The Margaux Shoulder 12, and where the rule bends
One model in the current line departs from the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification disagree, so the number is working as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.
What each width holds in practice
Most guides skip the step that matters, which is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the domain of the Sofia 8.75 and the small clutches. Ten inches is the archetypal small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
Size and price move together, though not as steeply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The bags with no number
Much of the line sits outside this system, and it is the mixing of the two conventions that starts the confusion. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
The practical value of a literal sizing system is that you can try it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to perform better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.